Member Organisations and charities
The institute and member organisation sector faces a distinct challenge of the diverse needs of their membership base and the evolving expectations of professional engagement.
Member retention and the need to consistently demonstrate value to justify membership fees can be difficult when individuals and businesses face financial constraints. Attracting new members from younger demographics using digital marketing without blanket communication can be difficult.
We advise Institutes and member organisations on how to invest in a digital transformation to maximise the return and minimise integration impact. Our marketing strategies focus on being member-centric, segmenting communication and building collaboration with industry partners and thought leaders to enhance credibility. The key marketing objective focuses on strengthening member loyalty and attracting prospective members.
Case study:
The organisation required a combined member engagement and CRM system integrated with a new website. However, there was no internal capacity to manage the client-side development and implementation of the system and website.
Challenge:
The lack of internal project management resources risked delays, inefficient stakeholder communication and potential misalignment between the system specifications and organisational needs.
Solution:
A dedicated project management function was established to oversee the process. This included stakeholder management, sponsor reporting, benefit identification and ongoing monitoring. Regular communications, monthly progress reports and a structured benefits realisation programme ensured alignment and transparency.
Benefits:
The project management approach ensured that the system and website met the original specifications, were delivered on time and remained within budget. This structured process facilitated stakeholder engagement and satisfaction.
Testimonial:
“ Sabre Associates were commissioned to do marketing consultancy to increase our income from training, supervision and donations; work with our website designer to create a brand new website; and increase our national profile and brand.”