Director, Security Advisory
Case Studies
We work closely with clients to provide results:
Construction
The original branding had been continually adapted and changed resulting in a multitude of visual looks and no consistent appearance in the market place.
A two-phase approach first of all looked at a rebranding programme. This covered all visual, written and pictorial representation. By having one consistent refreshed brand meant a campaign to raise the profile could be developed. This was a multi-channel approach including media, exhibitions, webinars and mailing campaigns.
One consistent brand that was both universally recognisable by clients and targets, and warmed clients for the sales team’s subsequent contact.
Professional Services firm
Their marketing was trying to cover multi-service and multi-location marketing and business development. Clients were receiving multiple communications and a fragmented picture of the firm’s total offering.
Bringing all the services and locations together into one cohesive campaign. The focus was on the target clients’ shared issues, and services were plotted against these issues to tailor communications and collateral. The team was formed from representatives from across all locations to ensure buy-in.
A cohesive comprehensive campaign that increased client awareness of how services resolved their issues, increasing awareness and cross-selling.
Chartered Institution
A combined member engagement and CRM system were required that would interact with a new website, however there was no internal resource to project manage the client-side development and roll-out of the system and website.
To provide project management including stakeholder management, sponsor reporting, benefit identification and monitoring.
A central project management function providing regular stakeholder and user communications, monthly reporting and benefits realisation programme, resulting in a system and website that fulfilled the original specification and delivered on time and on budget.
Consultancy
The firm was reliant on consultants generating opportunities to feed the pipeline, however there was no existing BD structure and no supporting mentoring or BD training.
To work with the company to identify key markets and targets and then to work with individual consultants to develop both client account plans and personal action plans. This was supported by introducing BD processes and tailored BD training sessions.
Consultants had both clear plans and supporting tools and processes to undertake BD activities. This meant consultants were equipped and confident to have conversations about new opportunities and had skills to develop them into wins. The overall result was an improved pipeline generated by fee earners.
Winning work examples
We help raise the profile and brand of our clients through account-based marketing to support business development and work winning activities. Using a variety of channels means our clients can make a real impact and remain front of mind with their clients and targets.
