Marketing strategy for lead gen
The HR membership organisation experienced a decline in new member acquisitions, threatening financial sustainability and the continued delivery of support services, including events and training. Without a growth strategy, the organisation risked stagnation and reduced professional engagement.
Challenge:
The lack of a targeted growth approach led to challenges in attracting new members while retaining existing ones. This posed a risk to financial stability and the ability to maintain essential services.
Solution:
A comprehensive market review identified gaps and expansion opportunities. Audience segmentation highlighted prospects with high engagement potential. Data cleansing and enrichment improved outreach accuracy, while messaging was refined to present a compelling value proposition. These strategic initiatives aimed to boost member acquisition and retention.
Benefits:
The project provided a clear roadmap for collaborative targeting of new members. Enhanced data quality and tailored engagement strategies strengthened the organisation’s market position, ensuring sustainable growth and improved financial stability.
Case Studies
