Market performance transformation
Issue:
The recruitment firm faced significant challenges with its global marketing activities. The marketing team was underperforming, leading to dissatisfaction among Heads of Country regarding the quality and mix of marketing initiatives. Additionally, the central digital team lacked coordination, resulting in underperformance across key marketing channels. These inefficiencies hindered the firm’s ability to effectively engage with both candidates and clients, limiting overall business growth.
Solution:
A comprehensive capability and skills assessment was conducted, revealing that certain team members were not well-suited to their roles while critical skill gaps remained unfilled. These gaps were addressed by restructuring the team and recruiting appropriate talent. A global marketing strategy was developed in close alignment with the Heads of Country to ensure a consistent and effective approach across all regions. Additionally, a thorough review of marketing activities was carried out to identify initiatives that would generate greater traction with both candidates and clients, ensuring a more targeted and impactful marketing approach
Result:
The marketing team was successfully transformed into a high-performing central service, delivering greater efficiency and effectiveness. The refined strategy and improved coordination led to a significant increase in candidate engagement and enhanced client retention. By aligning marketing efforts with business objectives and optimising team capabilities, the recruitment firm strengthened its market presence and positioned itself for sustainable growth.
Case Studies
