Fractional Marketing Director
ISSUE:
The pet crematorium sought to expand its business but lacked clarity on how to achieve growth through marketing. The existing marketing approach was heavily focused on tactical activities, particularly social media, without a strategic framework to drive long-term success. As a result, the business was not effectively engaging with key stakeholders or maximising market opportunities.
Solution:
By integrating into the business as a fractional Marketing Director and overseeing the marketing team, a structured and strategic approach was implemented. A comprehensive marketing strategy was developed, segmenting the audience into two key groups—clients and veterinary professionals. Tailored marketing campaigns were designed to address the distinct needs and expectations of these audiences, ensuring more targeted and effective engagement. This approach enabled the business to build stronger relationships with vets while also enhancing direct client outreach.
RESULTS:
The introduction of a fractional Marketing Director provided the business with a clear go-to-market strategy aligned with its corporate vision and growth objectives. The refined marketing approach facilitated increased sales, improved customer retention, and stronger partnerships with veterinary professionals. By shifting from a purely tactical focus to a strategic, segmented marketing plan, the business established a solid foundation for sustainable expansion and long-term success.
Case Studies
