Consumer Credit marketing insights
Discover the growth landscape of Consumer Credit marketing
The UK consumer credit market continues to evolve, with growth driven by changing consumer behaviours, digital innovation and increased competition. Understanding the true size and scope of this market is essential for marketers seeking to make informed, strategic decisions.
Our latest Consumer Credit Marketing Insight reveals up-to-date figures and analysis on where the growth potential lies.
Price sensitivity intensifies ahead of the Autumn Statement
The rising cost of living pressures and tighter household budgets means consumer sensitivity to credit costs is sharper than ever. When interest rates, fees or repayment terms are even marginally unfavourable, potential applicants may walk away.
Against that backdrop, the Autumn Statement presents a timely policy moment. Any announcements around tax, allowances, or measures to support households could shift consumer willingness or ability to take on credit. Marketers in the consumer credit space must stay alert to how fiscal policy changes interplay with consumer sentiment and price elasticity.
Download ‘Behind the numbers‘ to align marketing strategy with emerging consumer value pressures and policy signals.
How to react to intensifying regulatory pressures:
For those marketing within financial services, the landscape is increasingly defined by regulatory expectations centred on consumer protection. The Consumer Duty, introduced by the FCA, which mandates that firms put their customers’ needs first, avoid foreseeable harm, and deliver good outcomes to retail consumers.
For CMOs in the consumer credit sector, that means greater scrutiny of product design, pricing, marketing communication and support throughout the product lifecycle. Firms are expected to demonstrate how they are embedding the Duty into strategies, decision-making and oversight.
Behind the numbers: consumer credit marketing insight explores how regulatory change reshapes risk, strategy and opportunity.
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