Agencies
The dynamic and competitive landscape impacts agencies. Being able to demonstrate measurable value to clients is a growing need as end clients are demanding tangible returns on investment.
Rapid technology advancements and shifting consumer behaviours means agencies have to stay ahead of digital trends, including the rise of AI, automation and data-driven marketing. Continually adapting to social media algorithms updates and emerging platforms, combined with competition from in-house marketing teams and freelance specialists, puts pressure on pricing.
We help agencies to focus on showcasing their unique value propositions, particularly by highlighting creative capabilities and pedigree clients. Our data-driven approach provides frameworks for agencies to demonstrate campaign measurement and build client confidence.
Our strategic planning allows agencies to focus on service offerings, including emerging areas, to cultivate long-term client relationships through proactive communication and value demonstration.
Case study:
The firm relied on account managers to generate opportunities, but lacked a formal business development structure. Account managers had no access to mentoring or business development training, limiting their ability to effectively build the pipeline.
Challenge:
Without a structured approach or training, account managers were not equipped to proactively identify and develop new business opportunities. This reliance on individual efforts led to inconsistent pipeline growth.
Solution:
The approach involved identifying key markets and targets, followed by collaborative development of client account plans and personal action plans with account managers. Tailored business development processes were introduced, complemented by work-winning training sessions to enhance skills.
Benefits:
Account managers gained clear plans, practical tools and the confidence to pursue new opportunities. The structured training enabled them to effectively convert prospects into wins, resulting in an improved and sustainable pipeline.
Testimonial:
“The strategy the team prepared was a substantial step up from the efforts that we had prepared ourselves. They helped us as a team to take a step back and focus on our strength; creating clear and credible messages around our core capabilities.”