100 day marketing accelerator
Issue:
The IT firm required rapid growth to meet corporate objectives and secure its next round of funding. However, its marketing efforts had been solely reliant on agencies and media relations, limiting its ability to generate sustained engagement and drive sales. To achieve its ambitious growth targets, a more structured and integrated marketing approach was necessary.
Solution:
A comprehensive review of the company’s requirements and previous marketing efforts was conducted to develop a targeted strategy aligned with its growth objectives. Key initiatives included establishing robust marketing systems, implementing digital marketing platforms, and integrating a CRM system into the company’s website to enhance lead management and customer engagement. Additionally, the sales pipeline was optimised by fostering greater engagement earlier in the buyer journey through a collaborative marketing and sales approach. To support execution, a dedicated Marketing Manager was recruited to drive implementation and ensure alignment with business goals.
Result:
The client successfully implemented an effective marketing strategy with an in-house resource capable of closely collaborating with the sales team. This transformation enabled the company to accelerate its growth trajectory, achieve its business objectives, and secure the necessary funding to support future expansion. The structured and integrated marketing approach provided a strong foundation for ongoing success and scalability.
Case Studies